SU LGBT+ Committee Branding 2019/20 - 'Squiggles'

A branding design focused more on sparser shapes and more vibrant colours against dark backgrounds.

SU LGBT+ Committee Branding 2019/20 - 'Squiggles'
SU LGBT+ Committee Branding 2019/20 - 'Squiggles'

A design created to publicise events for the Sheffield Student's Union LGBT+ Committee in academic year 2019/2020. A branding design focused more on sparser shapes and more vibrant colours against dark backgrounds. Consists of a small basic library of shapes under many transforms, and a limited number of gradients applied to both text and geometry. Online publicity typeset in SF Pro Rounded.

Example of a Facebook banner for advertising and publicising events
Example of a Facebook banner for advertising and publicising events

Print branding bridges the gap between this style and the previous 'Voronoi' style, by using the Voronoi tesselation design as the booklet's covers, but using the deep navy background with gradient text headings. Print type is set in both Raleway for body text, and Barlow for headings.


Sheffield Student's Union logo symbol property of Sheffield Student's Union and used permissibly in context.